Viral advertising is the electronic equivalent to the traditional “word of mouth”. It is a marketing strategy that consists of creating a short, to the point and creative online message that catch the attention of consumers enough to pass it to each others. This marketing approach allows spreading messages on Internet, and moving it around the Web like a virus without any cost to the promoter.
Even though they both consist of offering something to the audience, Broadcasted ads and viral advertisings differ a lot from each other. TV and radio advertising are broadcast systems where the advertiser impose things to people, in contrast with viral advertising, which is about making something that people are willing to find for themselves.
Personally, I like the viral advertising; it brings us to higher level of creativity in advertising. There are no boundaries and therefore no censorship. More freedom is offered to the creative people responsible of producing and ad in terms of format, time and space.
Moreover, viral advertising allows accessible and flexible contact with the viewers; they are totally free to choose what advertisement to watch, when and where. Those new features should logically support memorizing, enhance the attributes of the brand and improve the perception of the message.
As a collectivist society, Morocco can easily adopt the viral advertising. By definition, collectivism “focuses more on community and society, and seeks to give priority to group goals over individual goals”. The process of sharing constitutes a big part of our culture. Moroccan advertisers should take advantage of this cultural norm to convey their messages and use collectivist values and beliefs to promote their products in the World of Viral Advertising.
In addition, Moroccans are more aware of social media which represents the basis of viral advertising. Nowadays, almost every one of us has Facebook, Blogs and Msn accounts. It facilitates preserving a good social interaction with people that share the same interests. So since we are using social Media on a regular basis, why would not share interesting, creative and funny ads?
Even though they both consist of offering something to the audience, Broadcasted ads and viral advertisings differ a lot from each other. TV and radio advertising are broadcast systems where the advertiser impose things to people, in contrast with viral advertising, which is about making something that people are willing to find for themselves.
Personally, I like the viral advertising; it brings us to higher level of creativity in advertising. There are no boundaries and therefore no censorship. More freedom is offered to the creative people responsible of producing and ad in terms of format, time and space.
Moreover, viral advertising allows accessible and flexible contact with the viewers; they are totally free to choose what advertisement to watch, when and where. Those new features should logically support memorizing, enhance the attributes of the brand and improve the perception of the message.
As a collectivist society, Morocco can easily adopt the viral advertising. By definition, collectivism “focuses more on community and society, and seeks to give priority to group goals over individual goals”. The process of sharing constitutes a big part of our culture. Moroccan advertisers should take advantage of this cultural norm to convey their messages and use collectivist values and beliefs to promote their products in the World of Viral Advertising.
In addition, Moroccans are more aware of social media which represents the basis of viral advertising. Nowadays, almost every one of us has Facebook, Blogs and Msn accounts. It facilitates preserving a good social interaction with people that share the same interests. So since we are using social Media on a regular basis, why would not share interesting, creative and funny ads?
References:
Aucun commentaire:
Enregistrer un commentaire