A logotype is basically a graphical element that represents the symbol of a given company. It usually consists of a picture with the company’s name attached to it, but sometimes it might simply be just text. What is important is that it should be part of the identity of the company. It should convey a feeling of what your company is about. Consumers should, by looking at the logotype, be able to tell what type of business the company is in.
The right logotype will help to build a brand, and will be worth every penny spent on it. The wrong one could potentially ruin the company. The logotypes as well as the brand itself are “intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition”.
The right logotype will help to build a brand, and will be worth every penny spent on it. The wrong one could potentially ruin the company. The logotypes as well as the brand itself are “intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition”.
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